10 JUNE 25: SEG3 – LONDON
AI IN MEDIA & ENTERTAINMENT

ByThe Metaverse Society

At SEG3 2025, Marine Boulot, founder of The Metaverse Society, moderated a panel on AI in Media & Entertainment featuring Renee Viljoen, Omri Bouton, and Paul Kerrison. The discussion explored how AI is reshaping storytelling, creativity, and discovery across the industry.

Panelists examined the history of AI in media, how AI can act as a co-creator rather than a replacer, and what it takes to develop thoughtful AI policies within creative organizations. Conversations highlighted accessibility, discovery, human curation, and intellectual property — addressing both the opportunities and challenges for creators.

The session offered practical insights into how AI is already embedded in media workflows, and how it can enhance creative impact while preserving the human touch.