11 MAR 25: HUMANX – LAS VEGAS
AI AND FAN ENGAGEMENT

The Metaverse Society recently participated in a panel at HumanX, exploring the evolving landscape of digital fandom. The discussion brought together experts — Roham Gharegozlou from Dapper Labs, Perkins Miller from Fandom, Alex Zaccaria from Linktree, and Sally Shin from Comcast Ventures — to examine how AI and emerging technologies are shaping fan engagement. Key topics included the use of AI to enable creator monetization, the development of hyper-customized content and experiences in sports and gaming, and the increasing impact of AI-driven characters such as Miquela on fan relationships. The panel also highlighted the importance of understanding the preferences of younger audiences.