Improbable runs a programme of research
The programme of research is intended as an exploration into the markets leaning into the metaverse, from an independent perspective, including industry-specific examples of existing metaverse experiences, market and monetisation opportunities and where brands are likely to find success in the future.
The first reports were produced by Enders Analysis, a renowned research service with a special focus on new technologies and media. They begin with an introductory ‘welcome’ report to align everyone on a working definition for the metaverse.
You can find the complete selection of reports below:
Welcome to the metaverse
Regulating the metaverse – fact sheet
Regulating the metaverse – full report
Entertainment in the metaverse
The economics of the metaverse