Sports 3.0: a New Era of Digital Fandom

Empowering clubs and delighting fan

The next generation of sports entertainment is here, with Web3 technologies unlocking immersive experiences and new revenue opportunities for clubs, leagues, and broadcasters. From virtual stadiums to interactive fan engagement platforms, Sports 3.0 promises to extend the reach of sports beyond physical venues and traditional broadcasts—engaging global audiences like never before.

In this report, we explore how sports organisations can harness these digital innovations to drive loyalty, diversify revenue streams, and remain competitive in an increasingly crowded entertainment landscape. We also examine key challenges, including the urgent need for a more flexible sports rights licensing regime that encourages innovation rather than stifling it.

With insights on emerging trends, opportunities, and obstacles, Sports 3.0: A New Era of Digital Fandom outlines the path forward for building the sports metaverse and redefining digital fan experiences.

Read the full report below.